On October 21st, Taylor Swift released her 10th studio album “Midnights” making her big return to pop music, and it’s bigger than the whole sky ! “Meet Me At Midnight'' sang the pop singer and the audience for sure did. Indeed the LP has been collecting an abundance of records ever since its release.
As soon as it got released, the album was taking over the charts reaching the #1 spot on the iTunes US Chart in minutes. The 20 tracks project impressively broke the record for the biggest debut for any album in Spotify History with over 184M streams in a single day, dethroning Drake (155M).
The album is currently on track to become Taylor’s biggest opening week in the US with a predicted 1.4-1.6M units sold, according to Hits Daily Trouble. In only 2 days of tracking it already became the biggest opening week of the decade surpassing her own “Folklore” and Adele’s “30”.
And her success is not only exclusive to the US. The album has reached the #1 spot in 110 countries on Apple Music and Taylor was the most streamed artist in 40 countries (out of 72) on Spotify.
And many more records are to come as the album has only been out for 5 days now. Predictions state that she is on pace to hold the whole top 8 of the Billboard Hot 100 becoming the first and only artist to do so.
So dear reader, it is safe to admit that this is Taylor Swift's world and we are just living in it.
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